![]() Things aren’t black and white it’s actually the grey areas that are the hardest to navigate. We weigh up the data, discuss it as a team and make a decision. Saying no to commercial opportunities that we can’t justify taking on because of their effect on people or the planet is not easy. The push and pull of profitĭon’t get me wrong, we’re not run by a team of Mary Poppins who think it’s possible for everything to be practically perfect in every way. The profit we invest to support these initiatives is paid back ten-fold to the team in purpose. The best part is, as our team gets bigger these numbers will grow as our impact is directly related to our team’s footprint. Both companies help us offset our impact, educate the team on the ongoing danger to our planet and show us how to take small steps towards bigger change.ĭuring 2021, our Ecologi partnership means we will plant at over 3,500 trees and remove at least 350 tonnes of carbon from the atmosphere. Over the last 12 months, I’m proud to say we have become a plastic neutral a nd carbon positive workforce through our partnerships with rePurpose and Ecologi. ![]() This includ es solar-powered technology that turn s complex water into drinking water and health providers in East Africa who are providing lower-income consumers with safe, quality medicine. Since achieving B Corp accreditation in 2019 we’ve been fortunate enough to partner with some of the most purpose-driven – yet profit-making – companies around the world. Similarly, g ood business attract s good business. In short, a n u nchallenged prioritisation of profit is unlikely to sit well with the next generation of PR leaders. They continue to push for a world in which businesses and governments put people ahead of profits and focus on environmental sustainability. The Deloitte Global Millennial Survey 2020 suggests that, despite individual challenges and personal sources of anxiety, the pandemic has reinforced young peoples’ desire to help drive positive change. P utting words into action doesn’t make running a business easier – quite the opposite in fact – but the results haven’t let us down yet. ![]() W e use this belief to challenge everything we do – and don’t do. The notion that good business is ‘good’ business puts money and morals on equal pegging. ![]() In fact, t he very creation of profit enables the funding of purpose. It’s a vital commodity in our economic system and the reason many organisations exist. Most of us are in the business of making money. But h as doing the bare minimum become acceptable practice ? It’s not what you make, it’s the way that you make it B ut given we don’t burn fossil-fuels or manufacture products in a factory have we somehow convinced ourselves we have less responsibility to look after our planet and our people ? F rom climate change to mental health, there is no quick fix to all the pressures facing our society. There’s no doubt communications is an incredibly skilled profession. Master s of words and creators of perception. ![]()
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